Bashar Ajlani
Executive Creative Director
Executive Creative Director with over 15 years’ experience in Dubai, shaping distinctive campaigns for leading names across the luxury and premium sectors. Driven by an approach that combines original thinking with sharp strategic direction, elevating positioning while remaining unmistakably true to each identity. Experienced in leading multidisciplinary creative teams, delegating across designers, filmmakers, ai-specialists and strategists under a unified campaign vision to deliver impactful marketing. Served as Creative Director for organisations including Majid Al Futtaim, Mubadala, OSN, Coca-Cola and HSBC.
15 years experience in the MENA region.
EXPERIENCE
Nextstage Marketing
CEO & Executive Creative Director
Built and managed a marketing agency to a successful DXB brand in Media City Dubai, working with Leading brands such as Mubadala, Tamleek, GMC, Dubai Airshow, and many others. Direct client relations and communication with CEOs, shareholders, and marketing managers of some of Dubai's leading brands in multiple industries.
OSN+
Creative Director
Led two floors of multidisciplinary creative teams, directing the 2023 rebrand of OSN to OSN+, and developing the creative strategy that positioned the platform among the region’s leading streaming services.
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OSN Originals.
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HBO Series promotions.
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OOH Creative Direction and Management.
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Social Media communication and content strategy.
Majid Al Futtaim
Creative Director
Built and led a dedicated creative team exclusively serving Majid Al Futtaim, establishing the structure and workflow to support the group’s marketing and communications output. Directed the Majid Al Futtaim social media presence and oversaw the development and rollout of 86 integrated campaigns across digital platforms. Contributed to the personal brand development of CEO Alain Bejjani through executive-level content and positioning. Also designed confidential internal creative systems and operational frameworks to strengthen the in-house team’s production, collaboration and campaign delivery.
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Built dedicated creative team for Majid Al FuttaimB
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Directed Majid Al Futtaim social media presence
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Delivered 86 integrated campaigns across digital platforms
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Developed creative strategy for large-scale marketing initiatives
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Supported CEO Alain Bejjani personal brand development
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Created confidential internal creative systems and workflows
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Improved in-house collaboration and production efficiency
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Led multidisciplinary teams across design, film, digital
Hello there..
Creative Director, Entrepreneur, and dog dad.
I’m a Creative Director, a natural-born marketeer and an entrepreneur who genuinely enjoys pushing creative boundaries and helping brands reach their next stage. I believe the best ideas come from curiosity, collaboration and treating people well, which is why culture and the team behind the work matter to me as much as the work itself. Outside the creative world, I’m simply a dog dad who enjoys good time with my family, friends and colleagues.
