Bashar Ajlani
Director of Marketing Communications
Director of Marketing Communications with over 12+ years of experience in Dubai, shaping distinctive campaigns for leading names across the luxury and premium sectors, such as Majid Al Futtaim, Mubadala, OSN, Coca-Cola and HSBC. Driven by an approach that combines original thinking with sharp strategic direction, elevating positioning while remaining unmistakably true to each identity. Experienced in leading multidisciplinary creative teams, delegating across designers, filmmakers, ai-specialists and strategists under a unified campaign vision to deliver impactful marketing. My key distinguishing factor lies in the unique combination of serving as a Director of Marketing Communications for leading luxury brands whilst maintaining a strong commercial focus, consistently delivering business objectives and developing high-performing teams across marketing, sales, and business functions.
15 years experience in the MENA region.
EXPERIENCE
Nextstage Marketing
Director of Marketing Communications
Built and managed a marketing agency to a successful DXB brand in Media City Dubai, working with Leading brands such as Mubadala, Tamleek, GMC, Dubai Airshow, and many others. Direct client relations and communication with CEOs, shareholders, and marketing managers of some of Dubai's leading brands in multiple industries.
OSN+
Creative Director
Led two floors of multidisciplinary creative teams, directing the 2023 rebrand of OSN to OSN+, and developing the creative strategy that positioned the platform among the region’s leading streaming services.
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OSN Originals.
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OSN TV.
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HBO Series promotions.
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OOH Creative Direction and Management.
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Social Media communication and content strategy.
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Event Campaign Structuring and Management.
Majid Al Futtaim
Creative Director
Built and led a dedicated creative team exclusively serving Majid Al Futtaim, establishing the structure and workflow to support the group’s marketing and communications output. Directed the Majid Al Futtaim social media presence and oversaw the development and rollout of 86 integrated campaigns across digital platforms. Contributed to the personal brand development of CEO Alain Bejjani through executive-level content and positioning. Also designed confidential internal creative systems and operational frameworks to strengthen the in-house team’s production, collaboration and campaign delivery.
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Built dedicated creative team for Majid Al FuttaimB
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Directed Majid Al Futtaim social media presence
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Delivered 86 integrated campaigns across digital platforms
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Developed creative strategy for large-scale marketing initiatives
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Supported CEO Alain Bejjani personal brand development
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Created confidential internal creative systems and workflows
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Improved in-house collaboration and production efficiency
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Led multidisciplinary teams across design, film, digital